Corporate overhaul for large wine producer.
One of Western Australia's largest wine producers, Ferngrove Wines, felt their identity and packaging needed a re-think. Some elements had to be kept for their recall to customers, but the main criteria was to give the identity more warmth and humanity. A new brandmark, imagery and adoption of strong colourways has quickly been accepted in the market-place. Work included packaging, marketing collateral, signage and consultation on their new website.